Rich and Leslie Frank, proprietors of Frank Family Vineyards in Calistoga, conceived the #FrankForACause giving campaign as a philanthropic avenue to contribute to the well-being of their community. Their efforts have garnered nearly $100,000 to benefit Breast Cancer Research Foundation, Feeding America, Autism Speaks, and the James Beard Foundation’s Open for Good Campaign.
Frank for a Cause debuted in October 2018 during National Breast Cancer Awareness Month. “It was exactly one year after the devastating wildfires of 2017 ravaged through Napa and Sonoma wine country,” says Leslie Frank. “Frank Family felt inspired to do our small but impactful part to make a difference in our community.” The slogan ‘Frank Drinks Pink’ became the awareness call, with a portion of sales from the winery’s sparkling Brut Rosé dedicated to Breast Cancer Research Foundation.
“Little did we know, this campaign would be so well received from our Napa Valley and online communities,” says Frank. This motivated the winery team to reintroduce Frank for a Cause “bigger and better” for four consecutive years encompassing five campaigns. Frank hints that the current push could be the best yet.
This year 20% of proceeds from each $45 Frank for a Cause package — containing a bottle of 2018 Napa Valley Merlot and a Frank Family dog bandana — will be donated to the Humane Society of the United States. Earlier this year, the Frank Family team lost their rescue pup, Bristol. “A beloved chocolate lab who served as our official winery greeter, harvest helper, and Winemaker Todd Graff’s ‘right paw’ for 15 years,” according to Leslie Frank. This long-time friend motivated the decision to support an animal welfare group.
“We’re thrilled that Frank Family Vineyards chose the Humane Society of the United States as their ‘Frank for a Cause’” beneficiary this holiday season and can’t wait to see the positive impact of this collaboration,” says Kristie Tanner, director of business partnerships for the Humane Society of the United States, in a press release.
Looking back, Frank believes that 2020 may have been the most monumental year for Frank for A Cause. “When the world was hurting and facing unique challenges, we sought to not only spread love and kindness, but also awareness for a cause that gives back to communities nationwide,” she says. The winery partnered with James Beard Foundation’s Open for Good campaign to help ease the impacts of the pandemic within the independent restaurant industry — $25,000 was raised through the holiday-season effort.
A previous partnership with Autism Speaks is also an important milestone for this movement, inspired by the family of 13-year Frank Family staff member Jennifer Higgins. “Jen is the mother to her sweet, outgoing, and musically gifted son, Owen, who was diagnosed on the autism spectrum at age two,” says Frank. “Our goal for our partnership with Autism Speaks was quite simple – help create a kinder, more inclusive world so Owen and other people with autism can discover their true potential.”