The LA Girl’s Coachella Recap: Zoeasis

Ok, this was a Coachella desert party for the books. We have so many words to describe ZOEasis: Rachel Zoe’s hip and chic Coachella destination for fans of her site, The Zoe Report. The top word that comes to mind: GORGEOUS. Our team walked into the private estate and was absolutely blown away by the pure beauty of the space and focus of the event. Keep scrolling to find out every detail behind the 7th annual ZOEasis.

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The midday bash was held the day after Nylon House’s party and actually right across the street. The ease of getting to this party was incredible too and sort of unheard of. Sometimes these parties are so hard to find, but our team had no trouble driving up and leaving their car with Valet (so LA, we love that!). Beauty editors, influencers, models and Film & TV stars (more on who was there later) gathered at a chic estate with the ultimate Garden setting (flowers were literally everywhere!) and featured an infinity pool and step in beach overlooking a lake. We arrived right before sunset and got the best golden hour photos.

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DJ Pamela Tick was playing every cool and chill tune you can think of, as guests like (our favorite) Thuso Mbedu, Alessandra Ambrosio, Camila Morrone, MJ Rodriguez, Teddi Mellencamp and of course Rachel Zoe  were treated to intentional and beautiful activations that helped centered everyone for the music headliners later.

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First, we were able to customize our own Cotton tees and tanks with meaningful phrases or words using metallic pens. Someone was doing the writing for us, our EIC Erika De La Cruz decided to get a tank with The LA Girl splashed across it. Next was a Sephora activation where someone was doing Aura reading based on a photo that was taken of you. Then after the reading, they would lead you to pick out an energy inspired  bracelet that symbolized your reading and match you with a specific fragrance that Sephora offers. So cool.

Photo By: Shutterstock for BDG

They also had festival prep stations that included hair extensions and brow enhancements by European Wax Center. Flirty and fresh cocktails were being served up by Tanqueray and there was even a VIP section that featured an artist customizing Bandolier smartphone cases.

Photo By: Shutterstock for BDG

To immortalize your time at ZOEasis, they also had a 360 degree photo booth that captured the coolest sunset shots. Trust us, there was no better way to end our perfect picturesque day. More photos below!

The only other party that compares to ZOEasis ( but on another level) Camp Poosh. Check out the cool activations Kourtney K had in store for her guests.

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Patty Serrato

Born and raised in Los Angeles, Patty Castellon is a two-time Emmy award winning producer who has worked in the entertainment industry for 16 years. After many years of tracking lifestyle trends by some of the most prominent celebrities in the world, she has developed a true passion to connect audiences with the latest happenings in LA. Patty lives in LA with her husband Cesar and their three children.

 

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